Market Entry & Strategy
Understand where the opportunities are and how to address them.
- Market & competitive analysis
- Market potential assessment
- Identification of target markets
- Go-to-market strategy
- Product positioning
- Pricing strategy
- Local market requirements
Channel development
Build the right route to market.
- Distributor identification and development
- Reseller recruitment
- System integrator development
- Technology partnerships
- Partner qualification & onboarding
- Channel relationship management
We do not simply provide contact lists. We identify relevant partners, approach them and help develop sustainable business relationships.
Sales & Business Development
Turn market presence into opportunities andrevenue.
- Lead and opportunity development
- Project identification, negotiation and support
- Sales support
- Customer and partner meetings
- Presentations and product positioning
- Pipeline development
Arkicon can act as an extension of the manufacturer's sales organization in the target market.
Marketing & Communication
Support sales through targeted market communication.
- Partner and channel marketing
- Product launches
- Sales campaigns
- Localized marketing activities
- Trade shows and industry events
- Media, PR, digital communication
- Sales and marketing collateral
Marketing is integrated into business development activities with a clear focus on market visibility, partner engagement and sales opportunities.
Partner Enablement & Development
Finding the right partner is only the beginning.
- Sales and Product training
- Partner presentations
- Sales tools and messaging
- Competitive positioning
- Joint customer activities
- Project support
- Continuous partner development
We help partners understand, position and successfully sell the vendor's solutions.